ASSASSIN’S CREED MIRAGE
UBISOFT
QYOU activated brand-aligned Creators across global markets—the US, UK, France, and Germany—to creatively show how Ubisoft’s Assassin's Creed Mirage was a must-play for new gamers and returning fans of the iconic franchise.
BRAND CHALLENGE
Drive global awareness, excitement and engagement to launch Assassin’s Creed Mirage and spark cultural conversations with new players and fans of the franchise.
CREATIVE SOLUTION
QYOU highlighted legacy elements like AC’s stealth movement, combat, iconic outfits and exotic locations (i.e., 9th-century Baghdad)—the franchise's hallmark attributes. To maximize impact, we partnered with Creators famous for their storytelling abilities to collaborate on elevated short films and music videos designed to bring the visual world and characters of AC Mirage to life.
CAMPAIGN RESULTS
14
Creator Posts
in 4 Global Markets
80M
Total Subs Reach
751K
Total Engagements
15.4M
Total Video Views
4.9%
Engagement Rate