PARAMOUNT PICTURES
BOB MARLEY: ONE LOVE
Paramount tapped QYOU to launch Bob Marley: One Love in theaters by featuring Bob Marley's timeless hits across social media and IRL. The effort landed BM:OL #1 at the box office marking it as one of the best openings for a music biopic, led by Gen Z audiences flocking to theaters.
BRAND CHALLENGE
Create a cultural event with the younger generation by getting them excited to see Bob Marley: One Love in theaters using Bob Marley’s iconic music and legendary story.
CREATIVE SOLUTION
QYOU worked with Creators to produce unexpected performances of Bob Marley featuring his iconic hits in public spaces like pubs, restaurants, etc. To create nostalgia, QYOU brought back Doggface to put a new spin on his iconic skateboard video while drinking Ocean Spray (this time eating popcorn on his way to the theater!), which sparked cultural conversations, nostalgia, and excitement with music lovers, helping land Bob Marley: One Love #1 in theaters opening weekend.
CAMPAIGN RESULTS
27
Creator Posts
57.6M
Total Subs Reach
1.5M
Total Engagements
22.6M
Total Video Views
6.8%
Engagement Rate