HULU
DEATH AND OTHER DETAILS
Hulu partnered with QYOU to create a splash in support of their new whodunnit series, Death & Other Details, by activating brand-aligned Creators to showcase key scenes, characters and messaging.
BRAND CHALLENGE
Drive mass awareness and engagement for the premiere along with weekly tune-in via Creator posts designed to spark buzz, conversations and fomo with murder mystery and drama fans.
CREATIVE SOLUTION
We activated Creators who specialize in formats that organically showcase scenes, fashion and mystery elements in creative ways. QYOU also tapped Creators on the Royal Caribbean’s World Cruise, showing how Creators at sea could ironically enjoy Hulu’s new drama series as a fun nod to the series being set on a ship.
CAMPAIGN RESULTS
17
Creator Posts
12.6M
Total Subs Reach
708K
Total Engagements
11.8M
Total Video Views
6.12%
Engagement Rate