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THE GAMER caught up with Capcom and QYOU to talk about the success of Resident Evil on TikTok

Cultivate and listen to your internal voice. When you’re acting contrary to what it’s telling you, stop, listen and get on the same page. - Ginsburg

Plus, how the Croods conquered TikTok! Glenn interviewed by MUST by CLIO

If you’re a TikTok fan, you’ve likely seen awesome ads from creators promoting up-and-coming movies. You may have even participated in some of the viral, movie-related TikTok trends, including the “Voice of Ghostface” sound, the “Big Red Dog” effect on TikTok, or the branded “#GhostYourProblems” effect. When I learned how QYOU leverages TikTok’s tools to partner with creators on viral social media campaigns for some of the most beloved pop culture films, I knew I had to talk to their team. I interviewed Glenn Ginsburg, the president of QYOU Media; Lexi St. John, the vice president of content & creative; and Morgan Barclay, the vice president of integrated marketing. Here’s what I learned.

QYOU's President Glenn Ginsburg had to say about all things TikTok, influencer marketing, and brand strategy in his latest Digiday feature. Read More