Insights from QYOU: The team behind viral TikTok promo campaigns for Ghostbusters, Resident Evil, Scream, & Clifford
If you’re a TikTok fan, you’ve likely seen awesome ads from creators promoting up-and-coming movies. You may have even participated in some of the viral, movie-related TikTok trends, including the “Voice of Ghostface” sound, the “Big Red Dog” effect on TikTok, or the branded “#GhostYourProblems” effect. When I learned how QYOU leverages TikTok’s tools to partner with creators on viral social media campaigns for some of the most beloved pop culture films, I knew I had to talk to their team. I interviewed Glenn Ginsburg, the president of QYOU Media; Lexi St. John, the vice president of content & creative; and Morgan Barclay, the vice president of integrated marketing. Here’s what I learned.