American Horror Stories

American Horror Stories
Campaign Overview

In support of FX’s new American Horror Stories series, QYOU launched a multi-phased TikTok campaign, featuring top Influencers, custom creative and content amplification.

Brand Challenge

American Horror Story is a popular TV series amongst horror fans. The new American Horror Stories series was a brand new spinoff anthology series from American Horror Story, however, American Horror Stories differs in that each episode was a stand-alone scary story. The AHS franchise needed a way to clearly differentiate between the original series and this new anthology series.

Creative Solution

At QYOU, we tapped a variety of creators whose organic content already showcased themes and messaging similar to American Horror Stories. Through this strategy, we were able to create individualized videos for each creator, making everyone’s content unique to them, while incorporating key characters, scenes and messaging from American Horror Stories across the board. Creators were able to authentically engage with their fans while clearly communicating the important brand messaging behind the brand new series on FX on Hulu.

Results
  • Influencer Views: 5.6M+
  • Total Social Reach: 65M
  • Engagement Rate: 13%
  • Creative Pulses: 1
  • # of Posts: 11

Example Posts
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