Call Of Duty: Drop In / Squad Up

Campaign Overview

In support of Activision’s iconic franchise Call of Duty, QYOU launched a large-scale social video effort on TikTok featuring top Influencers, custom creative, and content amplification.

Brand Challenge

To launch COD into the cultural zeitgeist in new and unexpected ways.

Creative Solution

QYOU tapped brand-aligned creators with strong reach and targeted audiences, to spark a mass TikTok challenge utilizing our custom Drop-In Sound as well as the unique hashtag #CODSquadUP, driving TikTok users to further amplify to their audiences to get hyped about COD: MWII & Warzone 2.0.

Results

Views - 20.5M+
Reach - 196M+
Engagement Rate - 4.19%
Creative Pulses - 1
# of Posts - 17
# of Creators - 17

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Example Posts

@justmaiko Can't wait to get the squad together to play @callofduty #Warzone2 for FREE this holiday season 🤩 #CODSquadUp #CoDPartner ♬ Drop in (prod. by Sickick) - Call of Duty

Michael Le

@sickickmusic Who’s gonna #CODSquadUp those @Call of Duty Warzone 2 lobbies over the holidays? 😷💪 #codpartner #sickick ♬ Drop in (prod. by Sickick) - Call of Duty

Sickick

@mmmjoemele I think my dad might be the most excited to play @Call of Duty #Warzone2 for FREE during the holidays 🎮🥳 #CODSquadUp #CoDPartner ♬ Drop in (prod. by Sickick) - Call of Duty

Joe Mele

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