In support of Activision’s iconic franchise Call of Duty, QYOU launched a large-scale social video effort on TikTok featuring top Influencers, custom creative, and content amplification.
To launch COD into the cultural zeitgeist in new and unexpected ways.
QYOU tapped brand-aligned creators with strong reach and targeted audiences, to spark a mass TikTok challenge utilizing our custom Drop-In Sound as well as the unique hashtag #CODSquadUP, driving TikTok users to further amplify to their audiences to get hyped about COD: MWII & Warzone 2.0.
Michael Le
Sickick
Joe Mele