Hyundai partnered with QYOU for a large-scale TikTok campaign to promote their award-winning IONIQ 5 and PALISADE vehicles. The program featured leading Black Creators, custom creative, physical production and content amplification.
Drive mass awareness, engagement and cultural conversations around Hyundai’s electric IONIQ 5 and PALISADE with black consumers.
QYOU collaborated with leading Black Creators by leaning into their Creator Formats to showcase Hyundai's umbrella theme “OKAY Hyundai." The campaign was a BIG hit as QYOU took home the ANA 2023 "Driving Influence" Award in partnership with Culture Brands.
Influencer Views: 17.1M+
Total Social Reach: 39M+
EngagementS: 897K
# of Posts: 11
Emmanuel Duverneau
Brother of Color
Kyle & Jade
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