Jackass Forever

Jackass Forever
Campaign Overview

In support of Paramount’s Jackass Forever, QYOU launched a large-scale social video effort on TikTok, featuring top Influencers, custom creative and content amplification.

Brand Challenge

To reinvigorate the Jackass franchise and highlight the crazy stunts and pranks to a new generation. 

Creative Solution

QYOU tapped brand-aligned talent for each creative concept (i.e., Pranks, Stunts, Reactions, etc.) ensuring that the post aligns with their organic content. 

Pulse 1 - Stunts and Pranks Inspired by Jackass

Pulse 2 - Doctors React to the Jackass Stunts

Results
  • Influencer Views: 11.7M+
  • Total Social Reach: 129M
  • Engagement Rate: 9%
  • Creative Pulses: 2
  • # of Posts: 15

Example Posts
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