MGA

MGA
Campaign Overview

In Support of MGA’s newest product launches, QYOU kicked off a multi-pulse social video campaign featuring a mix of top Creators, tried and true formats, and custom creative.

Brand Challenge

Reach, engage and drive sales among kidults, collectors, and parents while differentiating MGA’s brands from the competition.

Creative Solution

QYOU helped activate a group of top TikTok Creators to introduce, celebrate and amplify MGA’s priority products as the perfect gift this holiday season. Our studio team worked closely with Creators to develop formats that could highlight key product features while being authentic and fun. The creators loved the products so much that we also delivered three additional, value add posts!

Results

Miniverse:

  • Views - 19.6M+
  • Reach - 39M+
  • Engagement Rate - 7.93%
  • Creative Pulses - 1
  • # of Posts - 9
  • # of Creators -  6
  • # of Value Add Posts - 3 

Mini Bratz: 

  • Views - 4.7M+
  • Reach - 29M
  • Engagement Rate - 5.76+
  • Creative Pulses - 1
  • # of Posts - 4
  • # of Creators -  4

Little Tikes Stack ‘N’ Style: 

  • Views - 2.4M 
  • Reach - 27M
  • Engagement Rate - 7.84%
  • Creative Pulses - 1
  • # of Posts - 2
  • # of Creators -  2
Example Posts
@honeybobabear I only want to make Miniverse Foods from now on 🤩🥰 Check out @Miniverse to see the full collection, and get your own Miniverse Make It Foods at the link in my bio #miniverse #makeitminiverse #makeitminifood ♬ original sound - honeybobabear

Miniverse Make It Mini Foods

@ramenkingivan What other Miniverse Mini Foods do you want to see? 🤔🍔 Check out @Miniverse to see the full collection, and get your own Miniverse Make It Foods at the link in my bio #miniverse #makeitminiverse #makeitminifood ♬ smiles & sunsets - ultmt.

Miniverse Make It Mini Foods

@beasteater Living out my dream of becoming a Bratz doll 🤩💋 Check out @officialminiverse to see the full collection, and get your own Bratz Minis and Little Tikes Minis at the link in their bio #miniverse #bratz ♬ original sound - BeastEater

Mini Bratz

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