Our multi-platform video effort for Mission: Impossible - Dead Reckoning Part One, featured custom Creator posts, channel content, and paid media, designed to break through the TikTok #FYP to reach millions of fans, supporting the film’s #1 release at the Box Office.
Drive mass awareness, engagement and excitement for the release of Mission: Impossible - Dead Reckoning Part One while leaning into the iconic music, stunts, action and Tom Cruise.
QYOU tapped a variety of different Creators who broke through the #FYP with all things Mission Impossible, even getting a post to go viral garnering 105M+ Views. Not only that, we created M:I style stunts with daredevil creators, brought Creators to a private screening with Tom Cruise, and used trending music Creators to emphasize the iconic theme song. The QYOU team also supported the M:I TikTok channel with custom edits of exclusive BTS content, engaging broad audiences to create a successful community hub.
Views - 158.8M
Reach - 61.9M
Engagement Rate - 4%
Creative Pulses - 1
# of Posts - 13
# of Creators - 11
Victor De Martrin
Montana Tucker
Channel Content Example
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