My Little Pony - A New Generation

My Little Pony - A New Generation
Campaign Overview

In support of Hasbro’s My Little Pony: A New Generation on Netflix, QYOU launched a multi-phased effort on TikTok, featuring top creators, custom content / amplification & channel development.

Brand Challenge

Introducing an entire new generation of My Little Pony fans to this beloved / iconic brand. 

Creative Solution

QYOU helped design, launch and grow My Little Pony’s first-ever TikTok channel plus multiple creative pulses with top Influencers in lead up to the Netflix release of the My Little Pony movie. The marketing strategy was integrating key film characters, music & messaging with Influencers putting their creative spin on it. Moreover, we established the editorial voice of the My Little Pony brand channel by meme-fying each post while tapping relevant / trending sounds designed to engage key communities.

Results
  • Video Views: 21.2 Million 
  • Brand Channel Views:
  • Total Social Reach: 110 Million
  • Engagement Rate: 10%
  • Creative Pulses: 5
  • # of Posts: 19
Example Posts

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