In support of Paramount’s Scream, QYOU launched a multi-platform social media effort (TikTok, Instagram, Facebook Live Audio Room), featuring top Influencers, custom creative and content amplification.
To reinvigorate the Scream franchise and introduce the iconic Ghostface character to a whole new generation.
QYOU brought Ghostface into everyone's For You page! Utilizing film assets and the custom Text-To-Speech TikTok effect, QYOU integrated Ghostface’s voice and iconic mask into leading brand-aligned influencer posts. QYOU co-produced custom creative for each influencer, including the infamous phone call scene with Ghostface.
"53% of the opening weekend crowd was male, with 67% of the audiences clocking in between the ages of 18 to 35."