Scream

Scream
Campaign Overview

In support of Paramount’s Scream, QYOU launched a multi-platform social media effort (TikTok, Instagram, Facebook Live Audio Room), featuring top Influencers, custom creative and content amplification.

Brand Challenge

To reinvigorate the Scream franchise and introduce the iconic Ghostface character to a whole new generation. 

Creative Solution

QYOU brought Ghostface into everyone's For You page! Utilizing film assets and the custom Text-To-Speech TikTok effect, QYOU integrated Ghostface’s voice and iconic mask into leading brand-aligned influencer posts. QYOU co-produced custom creative for each influencer, including the infamous phone call scene with Ghostface.

"53% of the opening weekend crowd was male, with 67% of the audiences clocking in between the ages of 18 to 35."
- Variety

Results
  • Influencer Views: 15.7M+
  • Total Social Reach: 106M
  • Engagement Rate: 13%
  • Creative Pulses: 3
  • # of Posts: 35

Example Posts
@spencergoulding What's YOUR favorite scary movie? 😱 🍿 #ScreamMovie is wild 🔪 #ParamountPartner #ScaryStories @Paramount Pictures ♬ original sound - spencer goulding
@claudiaalende The new Scream game really sucks u in... #gamergoals 😈 See the NEW #ScreamMovie - Only in theaters Friday🩸 #ParamountPartner @Paramount Pictures ♬ Scream In Theaters January 14 - Claudia Alende
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