Resident Evil Village

Resident Evil Village
Campaign Overview

In support of CAPCOM’s Resident Evil Village, QYOU launched a multi-phased campaign on TikTok, featuring top Influencers, custom creative, trending sounds, fan posts, gaming content and channel development.

Brand Challenge

CAPCOM was looking to reach a younger, broader, audience on TikTok to generate excitement in lead up to the Resident Evil Village game release, featuring a new plot and characters.

Creative Solution

QYOU’s strategy was to launch Resident Evil as a Creator and active member of the TikTok community. This included leveraging trending sounds, curating gameplay, participating in viral trends, and highlighting key scenes and characters, like Lady D, - all amplified by an influencer marketing program that pointed millions of fans back to the verified brand channel. 

Resident Evil hit the milestone of 5M units sold, faster than all three previous games in the series - IGN Article

Results
  • Influencer Views: 17M+
  • Total Social Reach: 128M
  • Engagement Rate: 14%
  • # of Influencer Posts: 13
  • Creative Pulses: 2

  • Brand Channel Views: 31M
  • Brand Channel Subs: 535.5K
  • Brand Channel Engagement Rate: 19%
  • # of Channel Posts: 33

Example Posts
@kallmekris #duet with @residentevil Will Chad survive his date with #LadyD ?😎❤️s🧛🏻‍♀️ #DuetWithLadyD Own #ResidentEvilVillage Friday, May 7. #ad ♬ Available May 7 - Resident Evil
@paytonking #duet with @residentevil I like that?😱 hbu? 🧛‍♀️ #DuetWithLadyD Own #ResidentEvilVillage Friday, May 7th #ad ♬ Available May 7 - Resident Evil
@residentevil Mirror, Mirror on the Wall, Who’s the Fairest of Them All? Duh.🪞😈 (via @miserablebastard ) #ResidentEvilVillage ♬ original sound - Resident Evil
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