In support of CAPCOM’s Resident Evil Village, QYOU launched a multi-phased campaign on TikTok, featuring top Influencers, custom creative, trending sounds, fan posts, gaming content and channel development.
CAPCOM was looking to reach a younger, broader, audience on TikTok to generate excitement in lead up to the Resident Evil Village game release, featuring a new plot and characters.
QYOU’s strategy was to launch Resident Evil as a Creator and active member of the TikTok community. This included leveraging trending sounds, curating gameplay, participating in viral trends, and highlighting key scenes and characters, like Lady D, - all amplified by an influencer marketing program that pointed millions of fans back to the verified brand channel.
Resident Evil hit the milestone of 5M units sold, faster than all three previous games in the series - IGN Article