Ghostbusters: Afterlife

Ghostbusters: Afterlife
Campaign Overview

In support of Sony’s Ghostbusters: Afterlife, QYOU launched a large-scale effort on TikTok, featuring popular Influencers, a Branded Effect & content amplification.

Brand Challenge

The week leading up to release, Sony needed quick amplification of the Branded Effect on TikTok #GhostYourProblems to generate excitement for Ghostbusters: Afterlife

Creative Solution

Leaning on our strong relationships with top creators, QYOU partnered with trending influencers with impactful reach to use the Branded Effect on TikTok. Each creator made a post to #GhostYourProblems in their own style and voice that resonated with their fans and encouraged the community at large to try the effect and see Ghostbusters: Afterlife in theaters.

Results
  • Influencer Views: 8M+
  • Total Social Reach: 85.3M
  • Engagement Rate: 9%
  • Creative Pulses: 1
  • # of Posts: 8

Example Posts
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