Ghostbusters: Afterlife

Campaign Overview

In support of Sony’s Ghostbusters: Afterlife, QYOU launched a large-scale effort on TikTok, featuring popular Influencers, a Branded Effect & content amplification.

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Brand Challenge

The week leading up to release, Sony needed quick amplification of the Branded Effect on TikTok #GhostYourProblems to generate excitement for Ghostbusters: Afterlife.

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Creative Solution

Leaning on our strong relationships with top creators, QYOU partnered with trending influencers with impactful reach to use the Branded Effect on TikTok. Each creator made a post to #GhostYourProblems in their own style and voice that resonated with their fans and encouraged the community at large to try the effect and see Ghostbusters: Afterlife in theaters.

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Results

Influencer Views: 8M+
Total Social Reach: 85.3M
Engagement Rate: 9%
Creative Pulses: 1
# of Posts: 8

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Example Posts

@dangmattsmith #ad Which would you BUST? 1) 🍍🍕 2) 🧻 3) 🩲 Try the #GhostYourProblems effect 👻 #Ghostbusters ♬ Ghostbusters (See Ghostbusters: Afterlife, exclusively in movie theaters) - Ray Parker Jr.

@enkyboys #ad Can’t believe Brice busted the CLAW away 🙄 #GhostYourProblems on TikTok ⚡️ Watch #Ghostbusters ♬ Ghostbusters (See Ghostbusters: Afterlife, exclusively in movie theaters) - Ray Parker Jr.

@piperrockelle #ad Busted "Bro Nights" for movie night with @lev_cameron 😁🍿⚡️ #GhostYourProblems #Ghostbusters ♬ Ghostbusters (See Ghostbusters: Afterlife, exclusively in movie theaters) - Ray Parker Jr.

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