In support of Sony’s Ghostbusters: Afterlife, QYOU launched a large-scale effort on TikTok, featuring popular Influencers, a Branded Effect & content amplification.
The week leading up to release, Sony needed quick amplification of the Branded Effect on TikTok #GhostYourProblems to generate excitement for Ghostbusters: Afterlife.
Leaning on our strong relationships with top creators, QYOU partnered with trending influencers with impactful reach to use the Branded Effect on TikTok. Each creator made a post to #GhostYourProblems in their own style and voice that resonated with their fans and encouraged the community at large to try the effect and see Ghostbusters: Afterlife in theaters.