Top Gun

Top Gun
Campaign Overview

In support of Paramount’s Top Gun: Maverick, QYOU launched a multi-platform social media effort (TikTok, Instagram, Snapchat) featuring a mix of top creators and pilot-specific creators along with custom creative and content amplification.

Brand Challenge

To reintroduce the Top Gun franchise to younger generations and encourage audiences to see the film in theaters.

Creative Solution

QYOU helped to bring the Top Gun Franchise back to relevancy showcasing it across various social media platforms! We utilized different film assets to spread film footage and introduce a new era for Top Gun. Additionally, film assets were used to make creators feel like they were in the cockpit of a plane themselves.

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Results
  • Influencer Views: 15.6M+
  • Total Social Reach: 112M
  • TikTok Engagement Rate: 8%
  • Instagram Engagement Rate: 4%
  • Creative Pulses: 5
  • # of Posts: 30
  • #TopGunMode garnered 14.2B Hashtag Views
Example Posts
@pilot_brit #ad It looks A-MA-ZING 🤯😁 See Tom Cruise's EPIC reprisal in #TopGun : Maverick only in theaters May 27th 🛩️🪂 @Paramount Pictures ♬ Top Gun Maverick In Theatres May 27 - Paramount Pictures
@pierson #ad next stop: Fighter Jet #TopGunMode 👩‍✈️🛩 don’t miss #TopGun: Maverick only in theaters May 27th 🪂 @Paramount Pictures ♬ Sickick - Top Gun Mode - Harold Faltermeyer, DJ SICKICK

@dangmattsmith #ad The ultimate upgrade in #TopGunMode 🛴➡️🚗➡️✈️ Don't miss #TopGun: Maverick only in theaters May 27th 🪂 @Paramount Pictures ♬ Sickick - Top Gun Mode - Harold Faltermeyer, DJ SICKICK
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