From NetInfluencer: QYOU And Activision Partner on Innovative Call Of Duty Campaign

NetInfluencer spoke with QYOU about our unique collaboration with video game giant Activision for the launch of Call of Duty: Modern Warfare III.
AJ Feuerman
February 13, 2024

NetInfluencer spoke with members of the QYOU team collaborated with video game giant Activision on a unique creator-driven campaign to promote the launch of Call of Duty: Modern Warfare III. The marketing effort features five top social media creators who took part in Activision’s NEXT showcase event and live action “Lobby” trailer.

The influencer “squad” we assembled included musical entertainer SpencerX (55 million followers), artist ZHC (15.5 million followers), basketball player Jamad Fiin (2.1 million followers), cosplayer Trevor Bell (5.4 million followers), and lifestyle vlogger Michelle Munchie (8.6 million followers). Each brought their unique backgrounds and talents to the campaign events.

SpencerX ultimately landed a speaking part alongside prominent celebrities in the finished ad spot.

“Our approach was to provide our creator partners with opportunities that opened doors for them to thrive in their element,” remarks Glenn Ginsburg, President of QYOU. “This fluidity allowed them to remain unapologetically themselves.”

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