QYOU Wins "Best Social Media: Influencer Partnership" from The Drum!

Paramount Pictures and QYOU Media won in the social media category at The Drum Awards. Scream's Ghostface wreaked havoc on social -- here's how!
AJ Feuerman
February 12, 2024

Paramount aimed to generate mass awareness, engagement, and anticipation for "Scream VI" using a short-form video campaign on TikTok, Instagram Reels, and YouTube. QYOU was enlisted to create a compelling marketing strategy that would resonate with both new and existing fans of the 27-year-old franchise, with a focus on the Gen Z audience. The challenge was to maintain the essence of the film's themes without appearing "spoofy" while keeping the marketing ideas fresh and exciting.

Click here to get the full case study.

And check out the "sizzle" reel! 

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