We love being a part of the Resident Evil team. CAPCOM came to QYOU with goals for the RE franchise that included driving awareness, engagement and excitement among younger audiences; reaching core fans and attract new players for Resident Evil Village and the RE4 remake; and leveraging positive sentiment surrounding characters from the games.
QYOU executed an effective multi-title campaign that included a brand channel, creators, fan reposts, and a custom effect. In fact, our brand channel for RE grew from zero to 600K followers!
The overall marketing effort for the franchise on TikTok garnered 65M+ Views, 80M+ Creator and Channel Posts, a reach of 215M+ Subscribers, a 16% overall Engagement Rate, and thousands of user-generated posts to prove that RE went viral.