ACTIVISION
For the legendary Call of Duty franchise, Activision joined forces with QYOU to ignite TikTok with a massive social media blitz featuring elite creators, an epic original track and custom content tailored for the COD community. The mission was to dominate TikTok’s #FYP with social media content that pulls new and existing fans into action. The campiagn won the Drum Award for “Brilliant Use of Social Media.”
CALL OF DUTY: MWII
BRAND CHALLENGE
Drive excitement and engagement around the launches of Call of Duty Modern Warfare II and Warzone 2.0 authentically amplifying the “Squad Up” message to broad audiences across TikTok.
CREATIVE SOLUTION
QYOU tapped brand-aligned Creators to show how they "Squad Up" on TikTok set to the track ‘Drop In.’ QYOU partnered with 17 Creators, boasting 196 million followers, to initiate and amplify the challenge. These creators, from different communities like music, gaming, lifestyle and dance, helped spread the #CODSquadUp message across key communities and, more broadly, the #FYP, making the challenge virtually inescapable.
CAMPAIGN RESULTS
8.4B
Hashtag Views
196M
Total Subs Reach
860K
Total Engagements
20.5M
Total Video Views
4.19%
Engagement Rate