PARAMOUNT PICTURES
SCREAM VI
Paramount Pictures partnered with QYOU to launch "Scream VI," implementing a comprehensive social video campaign with leading Creators, custom content and strategic in-feed media. The collaboration garnered a 2024 Drum Award and a Silver Addy from the AAF, validating its creative success.
BRAND CHALLENGE
Generate mass awareness and anticipation for the theatrical release of the eagerly awaited Scream VI, introducing Gen Z audiences to an unpredictable Ghostface terrorizing the streets of New York.
CREATIVE SOLUTION
QYOU carefully selected leading Creators to develop and produce interactive content that amplifies key film themes, settings, and characters, notably Ghostface. Leaning into the program's throughline, "Ghostface Unleashed," QYOU launched a series of short films featuring Ghostface causing mayhem in New York City, surprising Creators by showing up in their posts and killing them off, paying homage to the iconic slasher horror franchise.
CAMPAIGN RESULTS
36
Creator Posts
64M
Total Subs Reach
1.9M
Total Engagements
17.5M
Total Video Views
10.83%
Engagement Rate