MGA / LITTLE TIKES
STORY DREAM MACHINE
MGA partnered with QYOU to boost awareness for Little Tikes’ all-new Story Dream Machine during the holiday season. QYOU executed a multi-platform social media effort, activating top Family creators to create custom content amplified by strategic in-feed media.
BRAND CHALLENGE
Generate widespread awareness, engagement and sales among millennial parents with kids ages 3-6, aiming to excite moms and position the Story Dream Machine as a holiday season essential.
CREATIVE SOLUTION
QYOU teamed up with top Family Creators to highlight the Story Dream Machine, illustrating its ability to turn bedtime into an engaging, educational experience. In their unique style and voice, the Creators cast light on (literally) the product’s role in revolutionizing nighttime routines, showcasing its capacity to transform bedtime into an exciting adventure.
CAMPAIGN RESULTS
12
Creator Posts
30.3M
Total Subs Reach
430K
Total Engagements
9.7M
Total Video Views
4.5%
Engagement Rate