AW360 Podcast: How Creators Driving Box Office Success

Glenn Ginsburg, President of QYOU Media, sat down with Richard Larsson, host of the AW360 Podcast, during Advertising Week 2025 to discuss how creators and communities are transforming the way studios connect with audiences and drive box office success. The conversation explored how QYOU’s signature Digital Stunt campaigns create cultural resonance and foster authentic collaboration, positioning creators not just as amplifiers, but as storytellers who help studios build emotional, human connections with audiences.

The discussion also highlighted how modern entertainment marketing is evolving through creator-led storytelling and platform-native content. By blending community engagement with strategic influencer marketing, QYOU’s approach helps studios move beyond traditional promotion and create campaigns that audiences actively participate in and share.

Dive into the podcast HERE.