QYOU x TIKTOK
A HISTORY OF INNOVATION
TikTok is a powerful platform for connecting with key communities at scale. With over a decade of experience, we’ve fine-tuned a strategy that drives both reach and engagement, ensuring your brand connects with audiences across the world—no matter the generation, target demographic, or interest-based segment.
Reaching Key Communities At Scale
ELEVATING YOUR BRAND ON TIKTOK
At QYOU, we know how to make your brand and IP the star on TikTok. We’ve mastered the platform’s features, formats, and trends to create content that puts your brand front and center. Whether we’re launching blockbusters like Mission Impossible: Dead Reckoning Part 1 or designing custom filters for Resident Evil, we tailor every solution to maximize TikTok’s strengths. From duets and effects to brand challenges, we craft content that feels authentic, drives engagement, and delivers results. We’re also ahead of the curve in spotting rising TikTok talent, connecting you with trending creators to amplify your campaign. With a strategic blend of organic engagement and paid media, we make sure your brand becomes part of the cultural conversation.
-
Amplify your TikTok campaigns with QYOU’s expert paid media strategy. We’ll optimize your campaign based on your key metrics—whether it’s reach, engagement, or sales—maximizing visibility and delivering results that scale your brand’s presence.
-
We help you build and manage TikTok channels that attract your audience and drive brand loyalty, delivering consistent, engaging content that fuels long-term growth. With experience launching and managing over 20 TikTok channels, we know how to create organic brand content and/or ads designed to resonate with your target audience. Check out how we brought this to life for the Resident Evil franchise in our case study [Here]
-
We create custom, Creator-led campaigns that connect your brand with key communities through authentic influencer content. We identify creative formats that are proven to be popular and provide organic ways to showcase your brand. By partnering with creators in these formats, we ensure your brand’s message resonates with TikTok audiences while staying true to your brand’s identity.
-
TikTok Ad Products Meets Creativity" change to: "We creatively leverage TikTok’s full suite of ad products—from Story Selection and Super Like to Branded Missions and Comment Anchors—to drive engagement and excitement. Our campaigns are designed to make the most of TikTok’s features, ensuring your brand reaches its audience with innovative, impactful ad solutions. Check out how we brought TikTok Branded Mission to life for Kung Fu Panda 4 in our case study [here]
QYOU’S HISTORY WITH TIKTOK
Since joining TikTok in 2016, we’ve been ahead of the curve, helping top brands make a splash on TikTok. From innovative campaigns to trend-setting strategies, here’s a quick look at how we’ve evolved and driven impact with some of the biggest Brands and Creators in the world on TikTok.
2016
@JoJoSiwa for Trolls Movie
In 2016, we partnered with Jojo Siwa and top influencers like Baby Ariel and Jacob Sartorius to generate excitement for the Trolls movie. They lip-synced to songs and soundbites from the film, inspiring fans to join in and share their own clips, spreading the movie’s fun and joyful themes ahead of the release.
2017
A Musical.ly Activation for Teen Titans Go! To The Movies
In 2017, we teamed up with top Musical.ly influencers like Casey Simpson, Case Walker and Johnny Orlando to spread the fun for Teen Titans Go! To The Movies using Lil Yachty’s catchy theme song to get fans grooving. The result? Over 2,600 fan-made videos and major buzz for the movie’s big-screen debut!
2018
Unleashing the Magic for The House with a Clock in Its Walls
In 2018, QYOU sparked a magical movement on TikTok for The House with a Clock in Its Walls, partnering with top Creators like Jayden Croes and Brent Rivera to encourage fans to create their own ‘magic’ videos. We partnered directly with TikTok to promote the effort on its popular Discover page, enchanted the community and built buzz around the film’s release!
2019
A Tiktok Countdown To Horror
In 2019, we unleashed the horror movie Countdown through a thrilling creator-driven campaign. Top creators like the StokesTwins captivated Gen Z with interactive storytelling, spooky scenes, and brand-themed effects. They used TikTok duets to react to film clips, played with the custom countdown lens, and invited fans to join in the fun—creating massive excitement and buzz around the movie's release.
2020
The Croods Take Over TikTok!
In 2020, QYOU's The Croods: A New Age TikTok campaign brought the prehistoric fun to life, with influencers like Bella Poarch leading the charge and driving over 40 million views with her viral content. The campaign racked up 140 million views and inspired 31,000 fan-generated posts, building huge excitement for the movie!
2021
Leading the Charge with Lady D: Resident Evil Takes Over TikTok
In 2021, QYOU introduced Resident Evil Village to the TikTok community with a dynamic influencer campaign and the launch of the official Resident Evil TikTok channel. Creators like Kris HC and Payton King brought the game’s iconic characters to life with interactive duets, custom TikTok sounds, and viral cosplay trends. The campaign sparked millions of UGC posts, drove massive engagement, and we grew the RE TikTok channel to over 530K followers, creating a hub for fans to celebrate the game pre- and post-launch.
See our full Resident Evil case study here
2022
Driving Cultural and Diversity with Hyundai IONIQ 5 & Palisade
In our first-ever automotive campaign, QYOU teamed up with top Black creators to showcase the Hyundai IONIQ 5 and Palisade in an exciting and authentic way. Creators like Emmanual Duverneau and the Kyle and Jade highlighted the vehicles’ standout features while seamlessly integrating them into their everyday lives. The campaign generated millions of views, engagement, and won multiple awards.
See our full Hyundai case study here
2023
QYOU’s Mission: Accomplished
For Mission: Impossible - Dead Reckoning Part One, we had Creators taking over TikTok’s #FYP—including Victor De Martrin going viral with 130+ million views! The campaign featured jaw-dropping stunts, exclusive screenings with Tom Cruise, and spotlights on the iconic theme song. We also made custom content for the M:I TikTok channel, including behind-the-scenes footage, helped build a buzzing community, delivering 158 million video views and 6 million engagements, boosting the film to a #1 box office debut.
See our full MI: Dead Reckoning Part One case study here
2024
Launching Star Wars Outlaws Across TikTok
Most recently, for the launch of Star Wars Outlaws game, QYOU crafted a global TikTok campaign that activated top creators to drive massive awareness and excitement. Using unique formats like VFX, SFX, and comedic skits, creators brought the game’s key themes and striking scenes to life. With 14 custom posts, the campaign generated 34 million views and 595K+ engagements, successfully building buzz and urgency for day-one purchases across key markets.
QYOU’S HISTORY WITH TIKTOK
Since joining TikTok in 2016, we’ve been ahead of the curve, helping top brands make a splash on TikTok. From innovative campaigns to trend-setting strategies, here’s a quick look at how we’ve evolved and driven impact with some of the biggest Brands and Creators in the world on TikTok.
2016
@JoJoSiwa for Trolls Movie
In 2016, we teamed up with Jojo Siwa and rising social media stars like Baby Ariel and Jacob Sartorius to bring some serious hype to the Trolls movie. How? By having them lip-sync to the film’s catchy songs and iconic soundbites, they inspired fans to join in the musical magic and spread all the movie's feel-good vibes like wildfire. The result? A viral celebration of joy and color, all before the film even hit theaters! Trolls fever, activated.
2017
A Musical.ly Activation for Teen Titans Go! To The Movies
In 2017, we joined forces with Musical.ly stars like Casey Simpson, Case Walker, and Johnny Orlando to crank up the hype for Teen Titans Go! To The Movies. Through spreading Lil Yachty’s super catchy theme song, we got fans dancing, grooving, and creating some seriously fun user generated content. The result? Over 2,600 fan-made videos and major buzz that had everyone ready for the Titans' big-screen takeover!
2018
Unleashing the Magic for The House with a Clock in Its Walls
2019
A Tiktok Countdown To Horror
2020
In 2018, QYOU sparked a magical movement on TikTok for The House with a Clock in Its Walls, partnering with top Creators like Jayden Croes and Brent Rivera to encourage fans to create their own ‘magic’ videos. We partnered directly with TikTok to promote the effort on its popular Discover page, enchanted the community and built buzz around the film’s release!
In 2019, we dialed up the scares to introduce the new horror film Countdown with a heart-racing, creator-driven campaign. The StokesTwins and other top creators had Gen Z hooked with spooky scenes, interactive storytelling, and killer brand effects. From TikTok duets featuring horrifying film clips to playing with a custom countdown lens, fans could not escape the scares on their FYP—creating massive buzz and excitement for the movie’s release.
The Croods Take Over TikTok!
In 2020, QYOU's The Croods: A New Age TikTok campaign brought prehistoric fun into the digital age. With Creators like Bella Poarch leading the way, her viral content alone drove over 40 million views! But the real magic? Creators interacted with key characters through interactive duets, bringing fans into the hilarious moments and sparking massive love for the adorable Croods crew. The campaign hit 140 million views and inspired 31,000 fan-generated posts, building massive excitement for the movie’s release!
2021
Leading the Charge with Lady D: Resident Evil Takes Over TikTok
In 2021, QYOU introduced Resident Evil Village to the TikTok community with a dynamic Creator campaign and the launch of the official Resident Evil TikTok channel. Creators like Kris HC and Payton King brought the game’s iconic characters to life with interactive duets, custom TikTok sounds, and viral cosplay trends. The campaign sparked millions of UGC posts, drove massive engagement, and we grew the RE TikTok channel to over 530K followers, creating a hub for fans to celebrate the game pre- and post-launch.
2022
2023
2024
Driving Cultural and Diversity with Hyundai IONIQ 5 & Palisade
In our first-ever automotive campaign, QYOU set out to drive cultural conversations around EVs within the Black community by teaming up with top Black creators to showcase the Hyundai IONIQ 5 and Palisade in a fresh, authentic way. Creators like Emmanuel Duverneau and Kyle & Jade spotlighted the vehicles' standout features, seamlessly weaving them into posts that celebrated key aspects of Black culture—whether it was food, fashion, or sports. This approach authentically resonated with Black consumers, sparking millions of views and engagement and ultimately won multiple awards for its impact and innovation.
See our full Hyundai case study here
QYOU’s Mission: Accomplished
For Mission: Impossible - Dead Reckoning Part One, we had Creators taking over TikTok’s #FYP—including Victor De Martrin going viral with 130+ million views! The campaign featured jaw-dropping stunts, exclusive screenings with Tom Cruise, and spotlights on the iconic theme song. We also made custom content for the M:I TikTok channel, including behind-the-scenes footage, helped build a buzzing community, delivering 158 million video views and 6 million engagements, boosting the film to a #1 box office debut.
See our full MI: Dead Reckoning Part One case study here
Launching Star Wars Outlaws Across TikTok
Most recently, for the launch of Star Wars Outlaws game, QYOU crafted a global TikTok campaign that activated top creators to drive massive awareness and excitement. Using unique formats like VFX, SFX, and comedic skits, creators brought the game’s key themes and striking scenes to life. With 14 custom posts, the campaign generated 34 million views and 595K+ engagements, successfully building buzz and urgency for day-one purchases across key markets.
