MISSION: IMPOSSIBLE - DEAD RECKONING PART ONE
PARAMOUNT PICTURES
Our multi-platform video effort for Mission: Impossible—Dead Reckoning Part 1 featured custom Creator posts, channel content and paid media designed to break through the TikTok #FYP and reach millions of fans, supporting the film’s #1 release at the Box Office.
BRAND CHALLENGE
Drive mass awareness, engagement and excitement for the release of Mission: Impossible - Dead Reckoning Part One while leaning into the iconic music, stunts, action and Tom Cruise.
CREATIVE SOLUTION
QYOU enlisted brand-aligned Creators to help takeover #FYP, notably with a viral Mission Impossible-themed post that hit 420 million views. We orchestrated Mission Impossible-inspired stunts with stunt Creators, invited Creators to exclusive screenings with Tom Cruise and engaged leading Creators to spotlight the iconic theme song. Additionally, the QYOU team produced custom content for the M:I TikTok channel with exclusive behind-the-scenes content, cultivating a vibrant community hub while attracting a broader audience.
CAMPAIGN RESULTS
15
Creator Posts
63M
Total Subs Reach
18.2M
Total Engagements
455M
Total Video Views
4%
Engagement Rate