MGA ENTERTAINMENT
MINIVERSE, MINI BRATZ, LITTLE TIKES
MGA and QYOU partnered to launch their latest product debuts; QYOU initiated an engaging social video effort on TikTok, combining elite creators, established Creator formats, and bespoke creative work to spark excitement and engagement for MGA’s variety of toys during the Holiday season.
BRAND CHALLENGE
Reach, engage and drive sales among kidults, collectors and parents while differentiating MGA’s brands from the competition during the Holidays.
CREATIVE SOLUTION
QYOU helped activate a group of top TikTok Creators to introduce, celebrate, and amplify MGA’s priority products as the perfect holiday gift. We worked closely with Creators to develop formats that could highlight key product features while being authentic and fun.
CAMPAIGN RESULTS
11
Creator Posts
39M
Total Subs Reach
897K
Total Engagements
17.1M
Total Video Views
7.8%
Engagement Rate