Creator and Influencer Trends Brand Marketers Need to Know About Right Now

Big thanks to Ad Age for spotlighting our MUSTAAAAAARD campaign with Kraft Heinz in Creator and Influencer Trends Brand Marketers Need to Know Right Now (July 1, 2025).

As Gillian Follett from Ad Age noted, Heinz began rolling out its limited-edition Heinz Mustaaaaaard last week, tapping into the meme around Kendrick Lamar yelling the name of his producer, Mustard, during his song “tv off.” To amplify the mustard’s initial launch at Buffalo Wild Wings restaurants, the two brands partnered with QYOU Media on an influencer marketing campaign featuring creators such as Mike Harden, Jackson Moehler and Jane Ko imitating Lamar’s ad-lib when placing orders at Buffalo Wild Wings.

For the full breakdown of campaigns to watch, check out the Kraft Heinz MUSTAAAAAARD feature in Ad Age HERE!