Feature: Morgan Barclay: Shaping the Future of Influence Through Culture, Creativity, and Measurable Impact

by Roastbrief

In this exclusive Roastbrief interview, Morgan Barclay, SVP of Strategy at QYOU Media, reveals how he’s helped shape standout cultural moments by treating creators not as broadcast channels but as strategic partners. Reflecting on trademark viral hits like a Timberland-powered rap on MySpace TV and a buzzy Chipotle Honey Mustard launch at Buffalo Wild Wings, Barclay shares his vision for the future of influencer marketing: campaigns that seamlessly bridge the digital and real worlds, spark genuine community engagement, and deliver both measurable ROI and cultural resonance.

Intrigued? Click through to discover his fresh take on what makes brand-creator collaboration truly powerful on ROASTBRIEF.