What’s Next for the Creator Economy? Insights from QYOU’s Morgan Barclay on Publicis’ Latest Moves

Publicis Groupe’s acquisition of Captiv8 is the latest major development for the industry. However the big question is- What does that mean for the broader creator economy moving forward? Net Influencer asked several industry experts to share their thoughts and insights on how this consolidation might impact the future of the creator economy. QYOU’s SVP of Strategy, Morgan Barclay weighed in with insights below:

🔑 Key Takeaways:
✅ The creator economy is maturing – As demand for scale, creativity, and performance rises, the consolidation of platforms like Captiv8 and Influential mirrors the evolution of search marketing, which once redefined the media landscape.
✅ Influencer is the new media currency– Social feeds dominate attention, and influence drives purchase, but too many still treat creator content as ad inventory. 
✅ Creativity will be the differentiator– As the space scales, creativity will become the key differentiator. Because in the creator economy, it’s not just about who reaches an audience—it’s about who truly moves them.

Check out the full article for more expert insights! 🔗Read here.