CHARCUTERING
LUNCHABLES
QYOU turned Snackables by Lunchables into the summer’s must-have friendship accessory with a two-phase creator stunt timed to National Best Friends Day. Authentic BFF content, staged paparazzi footage, and pop-culture reactions transformed the CharcuteRING into an online obsession, leading to a complete sellout in just three days.
BRAND CHALLENGE
Build cultural conversation around the shareability of Snackables through a buzzy creator campaign to highlight the CharcuteRing as the must-have BFF accessory for National BFF Day.
CREATIVE SOLUTION
Launch a multi-phased campaign to fuel intrigue and buzz. In Phase 1, BFF duo & Secret Lives of Mormon Wives co-stars Mayci & Mikayla posted a video of them eating Snackables off of their CharcuteRings. In Phase 2, cultural commentators & what’s trending creators shared the post, along with a [QYOU-staged] paparazzi moment of the duo, creating mass speculation.
CAMPAIGN RESULTS
10
Total Posts
5
Total Creators
18.7M
Subs Reach
12.3M
Total Video Views
1.2%
Engagement Rate