HBO MAX
IT: WELCOME TO DERRY
To drive buzz and viewership for IT: Welcome to Derry, QYOU executed a creator-led digital stunt that transformed the global Red Balloon sightings into a chilling, social-first mystery. The activation fueled widespread conversation, heightened anticipation, and sustained momentum leading into launch, positioning the show as a must-stream event for horror fans.
BRAND CHALLENGE
To support the streaming debut of IT: Welcome to Derry on HBO Max, QYOU set out to build mass awareness, ignite cultural conversation, and drive sustained viewership for the series.
CREATIVE SOLUTION
QYOU enlisted nine horror-savvy creators to amplify the eerie Red Balloon stunt, turning a haunting visual into a viral breadcrumb trail that linked the sudden appearance of red balloons worldwide to Pennywise’s return, sparking intrigue and massive buzz ahead of IT: Welcome to Derry’s premiere.
CAMPAIGN RESULTS
31
Creator Posts
9
Total Creators
14M
Subs Reach
54.6M
Total Video Views
0.41%
Engagement Rate