2K
BORDERLANDS 4
To make Borderlands 4 an inescapable cultural moment, QYOU partnered with 2K to create a creator-led campaign designed to break beyond traditional gaming marketing and tap into broader internet culture. By leaning into the franchise’s iconic humor and visual style, the campaign positioned the game as the entertainment release of the year.
BRAND CHALLENGE
Make Borderlands 4’s launch a cultural moment that drives mass awareness and turns the game into an inescapable social phenomenon through creator-led storytelling.
CREATIVE SOLUTION
QYOU partnered with 2K to activate creators across cosplay, maker, and comedy communities, channeling Borderlands 4’s irreverent humor and art style to spark curiosity and fuel cultural conversation ahead of launch.
CAMPAIGN RESULTS
36
Creator Posts
18
Total Creators
41M
Subs Reach
32M
Total Video Views
2.60%
Engagement Rate