HULU
CHAD POWERS
QYOU drove buzz and tune-in for Hulu’s Chad Powers with a creator-led digital stunt featuring multi-POV storytelling, unexpected cross-community collaborations, and a surprise cameo from Glen Powell.
BRAND CHALLENGE
Drive mass awareness, engagement, and viewership for Hulu’s newest original comedy series, Chad Powers, positioning the show as a must-watch for Gen Z, sports fans, and comedy lovers alike.
CREATIVE SOLUTION
QYOU brought creators from across sports, comedy, and lifestyle communities together for a surprise flag football content day built for social storytelling. Through multi-POV content, unexpected creator collabs, and an in-person cast experience capped off by a surprise Glen Powell cameo, the campaign delivered an unexpected creator experience that surprised audiences and drove conversation.
CAMPAIGN RESULTS
43
Creator Posts
9
Total Creators
55.6M
Subs Reach
17.8M
Total Video Views
1.74%
Engagement Rate