WARNER BROS.
WEAPONS
To launch Weapons, QYOU transformed the film’s suspense into a social mystery that audiences followed as it unfolded in real time. The campaign pulled viewers into the world of the film early, building anticipation and conversation ahead of its theatrical release.
BRAND CHALLENGE
Drive curiosity, intrigue, and cultural buzz for the theatrical release of Weapons while introducing this new IP through a disruptive, stunt-driven social campaign that blurs the line between fiction and reality.
CREATIVE SOLUTION
Warner Bros. partnered with QYOU to produce a creator-led stunt where influencers mysteriously vanished mid-content, fueling speculation, eerie reactions, and cultural intrigue that mirrored the film’s suspense and amplified buzz across social.
CAMPAIGN RESULTS
17
Creator Posts
8
Total Creators
47.6M
Subs Reach
13.6M
Total Video Views
3.51%
Engagement Rate