KRAFT HEINZ
BAGEL BITES x BAD GUYS 2
To promote the Bagel Bites x The Bad Guys 2 partnership, QYOU tapped family creators to bring the film’s mischievous energy to life through playful, snack heist–themed content. The campaign sparked nostalgia among millennial parents, driving social buzz, positive sentiment, and positioning Bagel Bites as the ultimate back-to-school treat.
BRAND CHALLENGE
Build excitement, awareness and cultural buzz for the Bagel Bites x The Bad Guys 2 film partnership by spotlighting the co-branded LTO packaging for back-to-school.
CREATIVE SOLUTION
QYOU teamed up with family creators to tap into millennial parent nostalgia, bringing the mischievous spirit of The Bad Guys 2 to life through snack heist–themed content. Leaning into comedy, creators delivered playful, film-inspired storytelling that positioned Bagel Bites as the ultimate back-to-school reward.
CAMPAIGN RESULTS
9
Creator Posts
8
Total Creators
2.5M
Subs Reach
2.3M
Total Video Views
2.08%
Engagement Rate