UNIVERSAL PICTURES
HOW TO TRAIN YOUR DRAGON
QYOU partnered with Universal Pictures to bring the beloved Toothless “head tap” to life in the #MeetToothlessChallenge, reimagined by a diverse mix of creators. The campaign reignited fan passion and drove cultural buzz, helping the film debut at #1 at the box office, grossing $84.6M domestically during opening weekend.
BRAND CHALLENGE
QYOU was tasked with creating a cultural moment across social leveraging the iconic Toothless head tap to drive mass awareness, and excitement for the How to Train Your Dragon live-action release.
CREATIVE SOLUTION
A diverse mix of Creators across communities reimagined the iconic Toothless head tap scene, paying tribute to the emotional moment, rekindling the magic for longtime fans and inviting a new generation to join the #MeetToothlessChallenge and go see the film in theaters.
CAMPAIGN RESULTS
11
Creator Posts
6
Total Creators
12.1M
Subs Reach
7.1M
Total Video Views
6%
Engagement Rate