HULU
PARADISE
Hulu partnered with QYOU to launch Paradise with a creator-led campaign that sparked hundreds of millions of views, wild fan theories, and a wave of positive social sentiment. Creators teased the series through infotainment formats, built FOMO with exclusive BTS set visits, and capped it with a QYOU-produced digital stunt featuring a secret Paradise-inspired bunker interrogation, turning this new IP into a full-blown cultural moment across social.
BRAND CHALLENGE
Hulu challenged QYOU to creatively introduce its new original series Paradise, driving cultural buzz, FOMO, and sustained viewership for this fresh IP.
CREATIVE SOLUTION
QYOU rolled out a three-beat approach: spark intrigue with infotainment-style creator content, fuel FOMO with BTS set visits and cast interactions, and stage an epic QYOU-produced digital stunt, bringing diverse creators together for a secret, Paradise-inspired moment that flooded the comments sections with positive buzz.
CAMPAIGN RESULTS
58
Creator Posts
14
Total Creators
59.4M
Subs Reach
118.5M
Total Video Views
3.4%
Engagement Rate