HULU
PARADISE
To launch Hulu’s prestige drama Paradise, QYOU produced a social-first stunt that cast a diverse group of Creators in a Paradise-inspired bunker, hooked up to lie detectors, and interrogated them about their real-life skills. The campaign rolled out across TikTok and Instagram, driving over 100M views and fueling awareness, engagement, and fan conversation timed to the series release. The premiere drew 7M global views in nine days and has since reached 17.6M. The series earned multiple Emmy nominations and was renewed for Season 2.
BRAND CHALLENGE
Hulu challenged QYOU to creatively introduce its new original series Paradise, driving cultural buzz, FOMO, and sustained viewership for this fresh IP.
CREATIVE SOLUTION
QYOU produced an original social-first stunt that placed Creators in a Paradise-inspired bunker, hooked up to lie detectors, and interrogated them about their real-life skills. Rolled out alongside teaser content and exclusive cast access, the campaign drove over 100M views and sparked massive fan engagement timed to the premiere.
CAMPAIGN RESULTS
58
Creator Posts
14
Total Creators
59.4M
Subs Reach
118.5M
Total Video Views
3.4%
Engagement Rate