Kraft Heinz and Buffalo Wild Wings partnered with QYOU to launch a Chipotle Honey Mustard, their first new mustard in over a decade, through a bold, Creator-led campaign. Creators across key U.S. markets shouted “MUSTAAAAARD!” in their style while ordering beef at Buffalo Wild Wings, unlocking early access and limited-edition bottles. The content took off, driving millions of views, real-world buzz, and setting the stage for national rollout in retail stores everywhere.