PARAMOUNT PICTURES
MISSION: IMPOSSIBLE - THE FINAL RECKONING
To build global excitement for Mission: Impossible – The Final Reckoning, QYOU launched a creator-led campaign spanning the U.S., Canada, and seven international markets. From cinematic stunts and music-fueled choreography to real-time storytelling that led creators to the red carpet with Tom Cruise, the campaign turned anticipation into action and brought the franchise’s energy to feeds around the world.
BRAND CHALLENGE
To promote the global theatrical release of Mission: Impossible – The Final Reckoning, QYOU was tasked with driving mass awareness, buzz, and anticipation across the U.S., Canada, and international markets, turning the film into a true cultural moment ahead of its release.
CREATIVE SOLUTION
QYOU launched a global creator program across 9 markets, tapping culturally relevant Creators to bring the energy of Mission: Impossible – The Final Reckoning to life through bold, cinematic storytelling. From original multi-part stunt series to choreography and action-driven formats, Creators leaned into the franchise’s signature intensity to build buzz, spark cultural conversation, and drive fans to theaters around the world.
CAMPAIGN RESULTS
9
Global Markets
112M
Total Subs Reach
3.2M
Total Engagements
36.4M
Total Video Views
$127M
Box Office Opening