ACTIVISION
CALL OF DUTY: VERDANSK
To mark Verdansk’s return in Warzone Season 3, QYOU launched a creator-led digital homecoming that tapped into 2020 nostalgia and rallied the community to re-download, re-squad, and redrop. From emotional edits to throwback clips and meme-driven callouts, creators reignited the Warzone fandom, turning Verdansk’s comeback into a full-blown cultural moment.
BRAND CHALLENGE
Make Verdansk’s comeback a cultural moment, sparking awareness, engagement and conversation pulling 2020 squads back into the lobby, turning nostalgia into fresh drops in celebration of COD: Warzone S3.
CREATIVE SOLUTION
We had Creators across social post “Remember Verdansk” clips in their style and voice while prompting audiences to rally their old squads, flooding feeds with hype and driving gamers to re-install Warzone.
CAMPAIGN RESULTS
54
Creator Posts
41
Total Creators
8.1M
Subs Reach
3.7M
Total Video Views
3.9%
Engagement Rate