HULU
NEW ON HULU
To drive monthly awareness and tune-in for Hulu’s newest releases, QYOU launched an ambassador-style creator campaign that turned “what to watch” into entertainment itself. From skits and reviews to show-inspired fashion moments, creators made discovering new Hulu titles feel personal, authentic, and exciting, month after month.
BRAND CHALLENGE
To support Hulu’s brand initiative New on Hulu, QYOU was tasked with building ongoing buzz, awareness, and anticipation around Hulu’s fresh monthly content drops, driving consistent tune-in with both current and prospective subscribers.
CREATIVE SOLUTION
QYOU activated a recurring cast of Creators as brand ambassadors to share monthly content across TikTok and Instagram, spotlighting Hulu’s newest titles through comedic skits, reviews, creator formats and show-inspired storytelling. Over the course of seven months, these ambassadors launched new coverage each month, highlighting 33 total IPs and helping position Hulu as the modern TV guide, driving significant lifts in brand awareness and favorability.
CAMPAIGN RESULTS
79
Creator Posts
78.5M
Total Subs Reach
5M
Total Engagements
359M
Total Video Views
33
IPs Covered