HEINZ KETCHUP
HEINZ VERIFIED
The Heinz Verified badge is a trusted mark of quality, celebrating restaurants which proudly serve Heinz. Through a multi-year partnership, QYOU helped take the powerful brand equity of America’s Favorite Ketchup and turned it into support for independent restaurant operators in key markets. By activating local foodie creators, we celebrated standout dining spots, creating buzz and awareness, ultimately helping restaurants succeed so that communities thrive.
BRAND CHALLENGE
Drive discovery, awareness and cultural buzz for Heinz Verified as a trusted dining guide which celebrates local restaurant operators and reinforces the Heinz standard of quality and excellence. Use geo-targeted storytelling and community-driven content to redefine brand affinity at the hyper-local level, while spotlighting the trusted taste of Heinz Ketchup nationally.
CREATIVE SOLUTION
QYOU tapped into authentic creator storytelling to take Zillennial audiences on flavorful journeys across local restaurants in the brand’s key markets, including Miami, Dallas, Chicago, Los Angeles, Denver and Pittsburgh. By pairing crave-worthy dishes with the unmistakable taste of Heinz Ketchup, and positioning the Heinz Verified badge as a trusted mark of quality, we used geo-targeted storytelling and community-driven content to cultivate connection, foster discovery and redefine brand affinity.
CAMPAIGN RESULTS
53
Creator Posts
19M
Total Subs Reach
864K
Total Engagements
61.1M
Total Video Views
1.41%
Engagement Rate