In a world of endless choice, how do audiences decide what to watch? Hulu partnered with QYOU to build an “always-on” influencer strategy, turning creator marketing into a year-round engine for discovery, tune-in, and cultural momentum. Across 16 creator-led campaigns, QYOU helped Hulu promote 43 Hulu titles by making creators the channel and social platforms the new digital TV guide.
CREATORS ARE THE CHANNEL
HULU
BRAND CHALLENGE
Drive awareness and tune-in across Hulu’s diverse programming slate, sustaining cultural momentum beyond premiere windows and moving beyond engagement to influence subscriber consideration.
CREATIVE SOLUTION
QYOU built an always-on creator ecosystem across Paid Partnerships, Earned Creator Programs, and Subscriber Acquisition. Rather than launching isolated influencer posts around premiere dates, QYOU activated Creators as cultural curators across Hulu’s slate, bringing titles to life through platform-native storytelling, exclusive access moments, paid social amplification, and multi-part digital stunts designed to make discovery feel personal, authentic, and entertaining.
CAMPAIGN RESULTS
351
Total Posts
122
Total Creators
500M
Total Video Views
43
Total Campaigns
8.4M
Total Engagements