DISNEY LINEAR TELEVISION
PROJECT RUNWAY
To promote the new season of Project Runway, QYOU partnered with fashion creators to spark buzz and anticipation around the series. Through bold creator storytelling and strategic media amplification, the campaign drove audiences to Fubo to subscribe and watch the hit reality show.
BRAND CHALLENGE
Drive subscriptions for Fubo by promoting the new season of Project Runway and positioning Fubo as the ultimate destination to watch the hit reality series.
CREATIVE SOLUTION
QYOU partnered with standout fashion creators to deliver bold content, each infusing their signature style and creativity to spark buzz, build anticipation, and inspire audiences to watch the new season. To maximize conversions, QYOU layered in paid media support, amplifying reach and optimizing toward Fubo subscriptions.
CAMPAIGN RESULTS
8
Creator Posts
4
Total Creators
941K
Subs Reach
2.6M
Total Video Views
1.91%
Engagement Rate