HEINZ KETCHUP
KEGCHUP
To turn the Big Game hosting into a headline-worthy moment, QYOU partnered with Heinz to introduce a ketchup keg designed for communal, over-the-top watch parties. By tapping into football culture and creator-led storytelling, the campaign transformed a bold product idea into a must-have game-day upgrade.
BRAND CHALLENGE
Drive buzz, awareness, and presale sign-ups for Kegchup, positioning it as the ultimate hosting essential while proving real consumer demand.
CREATIVE SOLUTION
QYOU tapped creators embedded in football and hosting culture to introduce Kegchup through real, high-energy watch-party moments. By demonstrating the product in action the campaign turned awareness into conversation and curiosity into intent.
CAMPAIGN RESULTS
7
Creator Posts
4
Total Creators
6.1M
Subs Reach
8.7M
Total Video Views
4.01%
Engagement Rate